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2. ECYC - European Confederation of Youth Clubs
   
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4. Aesthetics of Fencing
5. Ultraviolet
   
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Ultraviolet Sept 21 2025
Visual identity for Ultraviolet, a media bank for singer Moon Sua. Some artists have dedicated photographers who collect and distribute pictures under a brand name, based on the singer’s abilities, characteristics, or quirks. They upload their content for already-existing fans, or to grab the attention of new ones: the demographic is 15 to 25 year olds, on an international level, and mostly female.

Media banks need both a full and a shortened logo to watermark their work; the visual identity usually expands after they take on projects like creating photobooks, websites, and so on.

The goal of this project is to create immediately recognizable graphics related to the chosen ‘ultraviolet’ concept, so when the photographs are shared online they can be easily traced back to their author.

However, none of the logos or graphic elements should ever overshadow the subject. This is the main challenge, since most visual identity projects ask for the brand itself to shine — in this case it’s just a complement, a reflection of the artist. The intention of media banks is to promote the singer, not themselves.

Featured to the left is an example of a photobook project including both covers, an example spread, and additional products such as a poster and sticker sheet. The book itself is a stapled hardcover, with glossy 120gsm paper for the body to enhance the viewing experience. Below is an excerpt of the visual identity manual featuring basic chapters such as rules on the use of the logo, colors, typographies, and so on.

©MMXXV FILE 250719—12/32PM

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