No Concept Stores — lucysbydesign

lucysbydesign

No Concept Stores

Jul 19 2023

A new logotype, branding, and series of visuals created for No Concept Stores to advertise their products and solidify their identity. This includes paid and social media ads (Meta, Instagram, websites), a themed newsletter, and some print products (shop display, tags). Their main public is women, from their early 30s and forward, who are well-off and put importance in their looks. Continuing with the initial direction of their concept, I further developed an elegant and stylist look.

In this case, it’s important to make use of products that will be eye-catching to them, but also maintain a certain air of trendiness that is not confusing to those audiences who aren’t that committed to staying on the look-out for anything and everything new. I made sure to include elements popular amongst the younger population while maintaining a common denominator so it’s not too ‘on the nose’.

The combination of different typographies to use as components of the layout is something we see often in fashion advertisement, especially formed by ‘delicate’ and ‘elegant’ looking shapes. This paired with minimalistic decisions and soft gradients gives a chic but somewhat youthful air to the designs.

I used Photoshop, Illustrator, InDesign to create the ads and mockups, and Figma for the interactive newsletter.

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FILE 250719—12/32PM

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