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No Concept Stores
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ECYC - European Confederation of Youth Clubs
- “Masterpieces”
- Aesthetics of Fencing
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Ultraviolet
- Teeth Merchandise Line
- Tear (case study)
- FindYourWay
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I took it upon myself to start an elaborate research process in which I would attempt to find as many ideas that could reflect the core concept as much as possible — I was interested in exploring textures, typography, layout, and imagery that could express an intense, double-layered identity. This resulted in the shown moodboard, and guided me towards the decisions I made later.
At the time, I was already well-versed in bookbinding, so I was able to manually create a physical photo/lyrics book with aged cotton paper with roughed up edges, and sewed it with red thread, leaving many loose ends along the spine. This both generated movement and messiness, it ‘tied you up’ as soon as you grabbed the object, which illustrated the state of being blinded by confusion and between two worlds. The chosen paper and binding only further accentuated its uniqueness and provided further ‘roughness’. The inside pages contain multiple burned holes through which strings pass and connect with each other, creating a continuous line throughout the entire booklet. This repeats in the conceptualized CD. The covers represent flesh and skin, on top of a black paper layer that bleeds through the transparecy.
On the second book, I decided to read articles, essays extracts, history book bits and watch videos on joomchi, an old Korean paper-making technique. Originally, the project I was working towards was based on a Korean-Australian singer, which is why learning about this felt even more fitting. most importantly, this process consisted on wetting a special kind of paper and ‘destroying it’ by rolling, folding, then finally hitting it repeatedly. Much like the emotions I sought to convey, the process was tiring and full of fierce actions/feelings; it takes multiple hours, throughout multiple days, to achieve the lacey and torn look that ended up adorning the cover. Its shapes are not replicable through any other method, as the paper is very fibrous and strong, even to the point of reaching a textile-like texture while wet.